But in other instances you may be better off reallocating your advertising funds into other keywords or different products. In some cases, especially for your best-selling and highest-margin items, it may be worth it to pay the extra money to stay competitive for your highest performing keywords.
Over the past few years, we have spent over $10 million on Amazon ads.Ī thread about our change of heart with Amazon Advertising:Ĭarefully consider your PPC strategies leading up to Prime Day so that you aren’t caught off guard without a plan or a budget. In 2022 we will sell over 4 million tumblers and water bottles. Costs have risen so high, that sellers spending upwards of $10m on advertising are now spending $0 per month on advertising! Of the first 20 products a shopper sees, only four are organic results. Unfortunately, advertising costs have grown exponential. This means that your normal PPC campaigns will almost certainly be affected, especially in the more competitive keywords where some sellers might be increasing their budget for the event. The Cost of PPC Campaigns Are AstronomicalĪmazon’s Prime Day brings millions of customers to Amazon looking for savings, and it also brings out plenty of competition among sellers fighting for those customers’ eyeballs. Prime Day Tips, Strategies and Reminders 1. This guide will cover everything you need to know - tips to maximize profits, key metrics to monitor, promotional tools to increase reach and more - to prepare for Amazon Prime Day 2022. Here’s a full data analysis of Prime Day, according to digitalcommerce360. But consumers also shopped with other retailers during the Amazon-manufactured retail holiday. In 2021, consumers purchased $11.2 billion worth of goods on Amazon during Prime Day, up 7.7% from $10.4 billion in 2020. If Amazon chooses to repeat the early timing for its Amazon Prime Day 2022 sale, it’s possible that Prime Day could fall on Monday, June 20 and Tuesday, June 21, 2022. That said, Amazon Prime Day 2021 was held Monday, June 21 through Tuesday, June 22, 2021. The date for Prime Day this year is July 12-13, per Amazon’s recent announcement. It is a testament to how powerful Amazon is in the retail marketplace that it was able to essentially create its own holiday each summer that is exclusively available to Amazon Prime members. Amazon Prime Day has become one of the biggest annual shopping events of the year since its inception in July of 2015.
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